Amateur artists have spent a lot of time and money developing their creative skills. This class will share ideas about how to recover some of those costs while deriving the satisfaction of getting your pieces into the hands of consumers. You will explore techniques relevant to today’s economy including branding, social media, distribution options and pricing.
Branding - Build a personal brand image
Social Media and Marketing - Social media platforms and how to advertise
Markets and Distribution - Determine where you will sell it
Pricing - Price to the market
Develop Arts Skills and Differentiation - Continue to work on new and different art skills