Course Description

Amateur artists have spent a lot of time and money developing their creative skills. This class will share ideas about how to recover some of those costs while deriving the satisfaction of getting your pieces into the hands of consumers. You will explore techniques relevant to today’s economy including branding, social media, distribution options and pricing.

Learner Outcomes

Branding - Build a personal brand image

Social Media and Marketing - Social media platforms and how to advertise

Markets and Distribution - Determine where you will sell it

Pricing - Price to the market

Develop Arts Skills and Differentiation - Continue to work on new and different art skills


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