Course DescriptionBeing able to write a good news story, press release or publicity notice is a skill that can set you apart in the workplace. Getting the word out is an essential activity for every organization. Acquire the skills good journalists have and learn how to craft a news story, press release or publicity notice that will get attention.
Course OutlineUnit 1
About Your Instructor
Learner OutcomesAt the end of this course, you will:
Know the essential elements of news writing;
Have the knowledge skills to write a press release or publicity notice;
Be able to construct a news story using the inverted pyramid, 5 Ws, and other journalism techniques;
Know how to write a good headline and lead;
Have the skills necessary to distribute a news story or press release.
Know the different kinds of publicity notices,
Learn the skills involved in writing a news story,
Know how a press release is constructed,
Take away the ability to create a successful press release,
Be able to write from a journalism and news perspective.
Applies Towards the Following Digital Badges
- Business Writing Digital Badge : Business Writing Digital Badge
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David is a truly amazing teacher who makes learning the harmonica lots of fun. His enthusiasm is contagious and he has a heart of gold.
The Writing Salon was so much more than a writing class. The experience was energetic, enthusiastic and supportive. I highly recommend this class for anyone who wants to develop their skills as a writer!
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I have participated in many LLI classes over the past two years. Gary is a terrific discussion facilitator and brings excellent background knowledge to our classes. I'm learning so much about Foreign Policy.
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