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Course Description

Discover the keys to successful writing for the workplace. Whether you are writing a report, memo, letter or publicity notice, business writing has some defined characteristics for success. Successful communicators in the workplace move forward, others move back. Enhance your career by improving this critical communication skill.

Begin with understanding the format, construction, and successful techniques of writing good business reports and proposals. Then improve your skills with editing and proofreading. Finally, discover what good journalists know. Learn how to write a news story, press release or other publicity notice that zings.

 

Course Outline

Individual Courses

Business Writing

Take away the key practices you need to develop and hone your business writing communication effectively and successfully.  Get the best practices for crafting effective, professional business documents. Find out how to avoid grammatical pitfalls. And acquire business writing principles that will be good for years to come.

One month, Dionne Felix, instructor.

Effective Copywriting

Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success.  Come away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back.

One month course, Kathryn Lynch-Morin, instructor.

Writing News and Press Releases 

Being able to write a good news story, press release or publicity notice is a skill that can set you apart in the workplace. Getting the word out is an essential activity for every organization. Acquire the skills good journalists have and learn how to craft a news story, press release or publicity notice that will get attention. 

One month, William Draves, instructor.

About Your Instructors

Dionne (Dee) Felix is an experienced educator, mentor, and presenter with experience in instruction, course development, and face-to-face and online education. Dee has conducted highly engaging workshops in business writing, education, and faculty and professional development. She has helped traditional and non-traditional learners transform their approach to, and success in, writing. Dee currently teaches in higher education, both the English and Education disciplines.

 

Kathryn Lynch-Morin is a professional writer, editor and content curator. She specializes in social media, content creation and inbound marketing as project coordinator for a national organization.  She also spent five years working for Michigan’s largest news and information source, MLive.com, where she won a number of awards for her writing and reporting. She has a Bachelor’s of Science in Journalism.

 

William A. Draves is author of the book Advanced Teaching Online. More than 6,000 faculty and teachers have taken his online courses. He does consulting and training on creating online courses, and has been interviewed by Wired.com, The New York Times, NPR, NBC Nightly News, and other media.  

Notes

This Digital badge requires completion of these three courses: Business Writing, Effective Copywriting and Writing News and Press Releases.

These courses may also be taken individually.

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