LEI0055 - Social Media Content Creator
Donut Day For Post, by Ethel Alegria
Course Description

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Understand the fundamentals of social media platforms, including Instagram, TikTok, Facebook, Twitter, and LinkedIn.
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Develop skills in content strategy, visual storytelling, and audience engagement.
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Learn how to create high-quality multimedia content, including images, videos, and written posts.
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Explore analytics tools to measure the effectiveness of content and refine strategies based on data-driven insights.
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Gain insights into current trends, algorithms, and best practices for maximizing reach and engagement.
The course will be delivered through a combination of interactive lectures, hands-on workshops, and collaborative projects. It spans over eight weeks, with weekly sessions lasting two hours, plus additional time for assignments and practice.
Course Outline
- Introduction to Social Media
- The evolution of social media
- Understanding different platforms and their audiences
- Content Strategy Development
- Identifying target audiences
- Setting goals and objectives for content
- Visual Storytelling
- Basics of photography and videography
- Graphic design principles for social media
- Writing for Social Media
- Crafting compelling captions and posts
- Utilizing storytelling techniques to engage audiences
- Content Creation Tools and Techniques
- Overview of popular content creation tools (e.g., Canva, Adobe Spark, video editing software)
- Tips for creating high-quality content on a budget
- Engagement and Community Building
- Strategies for fostering audience interaction
- Building a personal brand and online presence
- Analytics and Performance Measurement
- Understanding social media metrics
- Using analytics to inform content strategy
- Staying Current with Trends
- Adapting to algorithm changes
- Leveraging trending topics and challenges
Notes
This course will involve the following:1- Digital Image Making
Electronic image creation, manipulation, and application of artistic techniques.
2- Producing Film
Create and distribute videos or films to a wider audience with a modest budget.
3- Lighting
Apply proper lighting techniques and tools to achieve high quality results.