Course Description

Get involved in the move from in-person to online communication. Learn what social networks are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing.

Login information will be sent to your email address three days prior to the start of class.

About the Instructor

Nicole Siscaretti is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. She has spoken at New Media Expo and teaches several popular online classes including Facebook for Business, Marketing with Images, and iPhone Photography. 

Course Outline

Unit 1: How Marketing has Changed and Where Social Networks Fit?
How is marketing changing?
Who is your customer & where are they online?
What role does content play?
What are the trends on the horizon?
Unit 2: Where to Start? Strategy, Listening, & Accounts
Start with a plan: Developing a social media marketing strategy.
Where does listening & engagement fit into strategy?
Learning to use some basic tools
How are organizations using social media?
Unit 3: What Do Social Networks Fit in Your Business?
General overview of social sites that may fit your marketing goals.
Where are your customers and how are they using social media?
How to set up social network profiles?
Can you measure the return on your investment?
Unit 4: Using Facebook to Promote Your Brand and Engage Your Customers
The Basics of Facebook: Personal & Business Applications
How to Set-up Your Facebook Page
Using Content and Posts to Boost Engagement
Case Studies on How Businesses Use Facebook

Learner Outcomes

Upon successful completion of this course you will:
  • Be able to use specific success metrics to evaluate the appropriateness of different sites
  • Create clear goals and objectives for improving business success through social media
  • Create strategies for incorporation of social media into your overall business plan
  • Track and evaluate the impact of social media in meeting your business goals


Course Objectives
  • To provide the student with a clear understanding of what social media are
  • To provide information and examples of how businesses are using social media
  • Through the use of case studies, give students information on how to employ social media in for a variety of business applications
  • To give students information about the forces making social media a necessity as a business tool


"This has been an AMAZING class! I have learned SO much about using social media to grow my business, and I have already started implementing many concepts that I acquired in the class." - Edith Gonzalez, Houston, TX

Applies Towards the Following Digital Badges


Enroll Now - Select a section to enroll in

Section Title
Online/Internet Based
Jun 01, 2020 to Jun 26, 2020
Course Fee(s)
Tuition non-credit $195.00
Section Notes

For further information on this course, please contact Darby Lanpher at 847.925.6363.

Login information will be sent to your email three days prior to the start of class.

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