Course Description

In this rapidly evolving digital world, online networking connects individuals and businesses from around the globe. Social media provides real time social interactions, news and entertainment, research, marketing, brand development, customer service, and much more. In this course, we will explore top social media platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok. Learn how your business can use social media to understand customer behavior, increase market reach, and convert site visitors into buyers. For beginner and experienced social media users.

Course Outline

Unit 1
Why Social Media Matters

What is social media?
Social media terminology
Recent trends of digital platforms and digital users
21st century marketing

Unit 2
The R&D of Social Media

Developing an Umbrella Strategy
Overview of the top social media platforms
Researching market and industry trends
Finding your market segment(s) 

Unit 3
Preventing a Social Media Catastrophe

The dangers of social media
Entering virtual reality
Engaging with unruly visitors
Business profiles verses personal profiles

Unit 4
Getting Started

Creating your profile
Who, and who not, to follow on social media
Determining the right engagement frequency
Developing social media success metrics


Learner Outcomes

Upon successful completion of this course you will:

  • Develop a social media strategy.
  • Select potential social media application(s) that align to business goals.
  • Prevent negative social media press.
  • Increase traffic and engagement on social media.
  • Measure the success of promotional campaigns. 


Course objectives
  • Explain the different uses of social media 
  • Cite and describe the top social media platforms
  • Identify industry trends using social media 
  • Recognize common social media pitfalls
  • Learn how to create an effective social media profile


"This has been an AMAZING class! I have learned SO much about using social media to grow my business, and I have already started implementing many concepts that I acquired in the class." - Edith Gonzalez, Houston, TX
Enroll Now - Select a section to enroll in
Section Title
Introduction to Social Media
Online-Self Paced
Jun 03, 2024 to Jun 28, 2024
Contact Hours
Course Fee(s)
Tuition non-credit $195.00 Click here to get more information
Section Notes

For further information on this course, please contact dlanpher@harpercollege.edu.

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