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Course Description

Explore top social media platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok in this course. Learn how to leverage social media for customer insights, marketing, brand development, and boosting sales. Ideal for both beginners and experienced users seeking to enhance business growth through social media.

Course Outline

Unit 1
Why Social Media Matters

What is social media?
Social media terminology
Recent trends of digital platforms and digital users
21st century marketing

Unit 2
The R&D of Social Media

Developing an Umbrella Strategy
Overview of the top social media platforms
Researching market and industry trends
Finding your market segment(s) 

Unit 3
Preventing a Social Media Catastrophe

The dangers of social media
Entering virtual reality
Engaging with unruly visitors
Business profiles verses personal profiles

Unit 4
Getting Started

Creating your profile
Who, and who not, to follow on social media
Determining the right engagement frequency
Developing social media success metrics

 
 
 

Learner Outcomes

Upon successful completion of this course you will:

  • Develop a social media strategy.
  • Select potential social media application(s) that align to business goals.
  • Prevent negative social media press.
  • Increase traffic and engagement on social media.
  • Measure the success of promotional campaigns. 

Notes

Course objectives
  • Explain the different uses of social media 
  • Cite and describe the top social media platforms
  • Identify industry trends using social media 
  • Recognize common social media pitfalls
  • Learn how to create an effective social media profile

Prerequisites

Related Course Recommendations

Testimonials

"This has been an AMAZING class! I have learned SO much about using social media to grow my business, and I have already started implementing many concepts that I acquired in the class." - Edith Gonzalez, Houston, TX
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Enroll Now - Select a section to enroll in
Section Title
Introduction to Social Media
Type
Online-Self Paced
Dates
Jun 02, 2025 to Jun 27, 2025
Contact Hours
16.0
Course Fee(s)
Tuition non-credit $195.00 Click here to get more information
Section Notes

For further information on this course, please contact dlanpher@harpercollege.edu.

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