LRN0053 - Introduction to Social Media
Course Description
In this rapidly evolving digital world, online networking connects individuals and businesses from around the globe. Social media provides real time social interactions, news and entertainment, research, marketing, brand development, customer service, and much more. In this course, we will explore top social media platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok. Learn how your business can use social media to understand customer behavior, increase market reach, and convert site visitors into buyers. For beginner and experienced social media users.
Course Outline
Unit 1
Why Social Media Matters
What is social media?
Social media terminology
Recent trends of digital platforms and digital users
21st century marketing
Unit 2
The R&D of Social Media
Developing an Umbrella Strategy
Overview of the top social media platforms
Researching market and industry trends
Finding your market segment(s)
Unit 3
Preventing a Social Media Catastrophe
The dangers of social media
Entering virtual reality
Engaging with unruly visitors
Business profiles verses personal profiles
Unit 4
Getting Started
Creating your profile
Who, and who not, to follow on social media
Determining the right engagement frequency
Developing social media success metrics
Learner Outcomes
Upon successful completion of this course you will:
- Develop a social media strategy.
- Select potential social media application(s) that align to business goals.
- Prevent negative social media press.
- Increase traffic and engagement on social media.
- Measure the success of promotional campaigns.
Notes
Course objectives- Explain the different uses of social media
- Cite and describe the top social media platforms
- Identify industry trends using social media
- Recognize common social media pitfalls
- Learn how to create an effective social media profile