Course Description

Cash management is one of the most important factors in the financial success of your business. D&B reports that 90% of all small business failures are due to poor cash management and inadequate cash flow, leading to more money getting paid out than collected. Non-financial managers usually make the key differences in day-to-day cash flow decision making. Learn how to optimize cash flow, uncover hidden internal and external sources of cash, and how to cultivate solid cash management in your company.

Course Outline

Unit 1
Cash Flow Strategies
  • Why cash is so important in business
  • What are the cash-critical stages in business
  • What internal sources of cash are possible
  • What potential external sources of cash there are
Unit 2
Reporting and Evaluating Cash Flow
  • Review of the Cash Flow Statement
  • Review of Projected Cash Flow Report
  • What the Cash Cycle communicates
  • What improvements can be made to shorten the cash cycle
  • Calculating cash cycle
Unit 3
Projecting Cash Needs
  • How much cash the business needs
  • When cash injections are needed
  • Which cash needs will internal sources be able to cover
  • Which cash needs must be met through external sources
  • Making comparisons with other businesses in the same industry

Unit 4

Funding Requests
  • What debt sources of cash are possible
  • What are the potential equity sources of cash
  • What requirements different funding sources have
  • Making a pitch to investors
  • Approaching potential lenders for financing
About Your Instructor
Jodie Trana has had a career in business consulting and financial management. She then started a consulting and training organization offering educational consulting services to organizations such as the Kauffman Foundation, the largest foundation devoted to entrepreneurship. Jodie contributed the financial chapters for Kauffman’s textbooks and managed the curriculum design and facilitation process for their entrepreneurship educational programs. Her content specialties include accounting, financial analysis, business planning, cash flow analysis, and funding request analysis. Her background includes business and financial management in consulting, construction, non-profit, healthcare, and retail industries.

Learner Outcomes

At the end of this course, you will:
  • Understand your company’s cash activities and your own role in improving cash flow.
  • Be able to reveal cash needs based on a three year estimate of cash sources and uses.
  • Know how to consider cash management ideas to improve cash flow through improved business activities.
  • Be able to consider potential external cash sources and ways to approach them for funding.


Course Objectives
  • To clearly communicate the importance of cash in business.
  • To identify a business’s cash-critical stage.
  • To provide a review of possible internal and external sources of cash.
  • To show participants how to read a cash flow statement and cash flow report
  • To provide participants with the knowledge to use the cash cycle to identify potential improvements.
  • To provide information so participants can estimate the amount of cash needed and appropriate timing for three years.
  • To provide the knowledge needed to approach potential funding sources.

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Section Title
Accounting - Cash Is King
Online: Self Paced
Jul 04, 2023 to Jul 28, 2023
Course Fee(s)
Tuition non-credit $195.00
Section Notes

For registration and further information regarding this course, please contact Darby Lanpher at dlanpher@harpercollege.edu


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