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Course Description

Discover how AI can revolutionize your business processes and decision-making. Explore applications in marketing, sales, operations, and strategy while gaining hands-on experience with tools like analytics, chatbots, and logistics. Through real-world case studies, design workflows, address ethical challenges, and create practical AI implementation plans to drive innovation and growth.

Course Outline

Week 1: Basics of AI in Business and AI-Powered Tools

  • Overview of AI in Business
    • Applications in marketing, finance, and supply chain
    • Activity: Case study of AI-powered CRM tools
    • Role of AI in business analytics and forecasting
    • Activity: Use Excel or Python for basic business analytics
  • AI for Marketing and Sales
    • Chatbots, recommendation systems, and customer segmentation
    • Activity: Design a chatbot workflow
  • AI for Operations and Logistics
    • Applications in inventory management and demand forecasting
    • Activity: Analyze logistics data using an AI tool

Week 2: Business Strategy and Ethics

  • AI-Driven Business Strategy
    • Competitive advantages with AI
    • Activity: Develop an AI roadmap for a fictional company
  • Ethical Considerations in AI for Business
    • Privacy and transparency in AI-driven customer interactions
    • Activity: Roleplay resolving ethical dilemmas in business AI use

Week 3: Implementation and Capstone

  • Implementing AI Solutions
    • Steps to integrate AI into a business
    • Activity: Create an implementation plan for an AI tool.
  • Capstone and Trends
    • Capstone: Present a business case for AI adoption.
    • Discussion: Trends like generative AI in business.
       

Learner Outcomes

Notes

Prerequisites

Related Course Recommendations

Testimonials

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Enroll Now - Select a section to enroll in
Section Title
AI for Business Success
Type
In-Person
Days
M, W
Time
5:30PM to 8:30PM
Dates
Jul 07, 2025 to Jul 16, 2025
Schedule and Location
Contact Hours
12.0
Course Fee(s)
Tuition and Fees non-credit $299.00
Reading List / Textbook
Section Notes
Section Title
AI for Business Success
Type
Flex: In-person OR Online
Days
T, Th
Time
6:00PM to 8:30PM
Dates
Sep 16, 2025 to Sep 25, 2025
Schedule and Location
Contact Hours
10.0
Course Fee(s)
Tuition and Fees non-credit $299.00
Reading List / Textbook
Section Notes
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