LBS0105 - AI for Business Success
11761199
Delivery Options
Flex - In-Person or Online
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Course Description
Discover how AI can revolutionize your business processes and decision-making. Explore applications in marketing, sales, operations, and strategy while gaining hands-on experience with tools like analytics, chatbots, and logistics. Through real-world case studies, design workflows, address ethical challenges, and create practical AI implementation plans to drive innovation and growth.Course Outline
Week 1: Basics of AI in Business and AI-Powered Tools
- Overview of AI in Business
- Applications in marketing, finance, and supply chain
- Activity: Case study of AI-powered CRM tools
- Role of AI in business analytics and forecasting
- Activity: Use Excel or Python for basic business analytics
- AI for Marketing and Sales
- Chatbots, recommendation systems, and customer segmentation
- Activity: Design a chatbot workflow
- AI for Operations and Logistics
- Applications in inventory management and demand forecasting
- Activity: Analyze logistics data using an AI tool
Week 2: Business Strategy and Ethics
- AI-Driven Business Strategy
- Competitive advantages with AI
- Activity: Develop an AI roadmap for a fictional company
- Ethical Considerations in AI for Business
- Privacy and transparency in AI-driven customer interactions
- Activity: Roleplay resolving ethical dilemmas in business AI use
Week 3: Implementation and Capstone
- Implementing AI Solutions
- Steps to integrate AI into a business
- Activity: Create an implementation plan for an AI tool.
- Capstone and Trends
- Capstone: Present a business case for AI adoption.
- Discussion: Trends like generative AI in business.
Learner Outcomes
Notes
Prerequisites
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