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Course Description


The introductory course is focused on helping students gain a fundamental understanding of the entertainment industry and on individuals seeking to enter or progress in the entertainment industry. It starts by defining entertainment and laying out the data that demonstrates why entertainment matters to provide a foundation for understanding the business of entertainment. It’s the world of fun, creativity, and imagination, where professionals work tirelessly to bring joy and excitement to people worldwide. Not only does entertainment generate huge revenues, but it also has a pioneering influence on culture in many ways. Entertainment shapes our views of the world around us, impacts our language, can provide meaning to our human existence, and can motivate us to do better. Instruction will rely on lectures, discussions, and case studies.


 

Course Outline

Introduction to Business of Entertainment

Financial Impact of the Entertainment Industry

Cultural Impact of the Entertainment Industry

Entertainment Modicums

Film

Television

Theater

Music

Gaming

Fashion

Literature

Sports

Web Content

Contracts

Financing of the Entertainment Industry

Production

Intellectual Property Matters

Licensing

Marketing

Distribution

Industries Outside of the Entertainment Industry and Related Projected Growth

Entertainment Industry Outlook

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Thank you for your interest in this course. While we currently do not have a section open for enrollment, we invite you to join us the next time the class is offered. To ensure you don’t miss out, please complete a Course Inquiry and we’ll be sure to notify you as soon as the next enrollment opens.
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