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Course Description

Logo Design and Logo Animation is a dynamic course that combines the art of creating compelling brand identities with the power of motion graphics. This course is designed for students, graphic designers, and aspiring animators who want to master the creation of logos and take them to the next level by adding animation for enhanced brand recognition and engagement.
Throughout the course, you'll have the opportunity to apply your newfound knowledge to real-world projects, collaborating with your peers and receiving feedback from industry experts

By the end of this course, you'll have a comprehensive understanding of logo design and animation, empowering you to create dynamic, memorable brand identities that captivate your audience

 

Course Outline

Logo Design
  • Explore the fundamentals of effective logo design, including typography, color theory, and composition
  • Learn how to research and analyze successful brand identities to inform your own creative process
  • Develop a versatile logo design toolkit, including sketching, digital illustration, and vector-based software
  • Understand the principles of scalability, adaptability, and timelessness in logo design
     
Logo Animation
  • Dive into the world of motion graphics and discover how animation can breathe life into your logo designs
  • Experiment with various animation techniques, such as 2D and 3D animation, kinetic typography, and motion graphics
  • Explore the role of animation in enhancing brand recognition, engagement, and storytelling
  • Learn to seamlessly integrate your animated logos across different platforms and mediums
     

Learner Outcomes

Logo Design
  • Branding Essentials: Understand the fundamentals of branding, including brand identity, target audience analysis, and brand positioning.
  • Logo Design Principles: Learn logo design principles such as simplicity, memorability, versatility, and timelessness. Explore various design styles and techniques.
  • Creative Process: Develop a structured creative process for logo design, including research, brainstorming, sketching, and digital rendering.
  • Color Theory: Explore the psychology of color in branding and create color palettes that resonate with a brand's message and values.
  • Typography: Choose and customize fonts that enhance a logo's impact and readability.
     
Logo Animation
  • Introduction to Animation: Understand the principles of motion graphics and animation, including keyframes, timing, and easing.
  • Animating Logos: Learn techniques to animate logos, such as transitions, transformations, and effects.
  • Sound Design: Explore the role of sound in logo animations and learn to incorporate audio elements effectively.
  • Software Tools: Utilize industry-standard animation software to bring logos to life with motion and effects.
  • Interactive Logos: Experiment with interactive elements that respond to user actions, making logos engaging for digital platforms.
     
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The Logo Design and Logo Animation course is not currently open for enrollment, but we can arrange for any number of lessons you would like, click here for more information or contact the Community Music and Arts Center (CMAC) at cmac@harpercollege.edu. If you’re a new student wanting to register for private lessons click here to fill out the new student form. If you would like us to notify you when enrollment opens, click and on the Request Information button below.
Thank you for your interest in this course. While we currently do not have a section open for enrollment, we invite you to join us the next time the class is offered. To ensure you don’t miss out, please complete a Course Inquiry and we’ll be sure to notify you as soon as the next enrollment opens.
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