LEI0144 - Logo Design and Logo Animation
Course Description

By the end of this course, you'll have a comprehensive understanding of logo design and animation, empowering you to create dynamic, memorable brand identities that captivate your audience
Course Outline
- Explore the fundamentals of effective logo design, including typography, color theory, and composition
- Learn how to research and analyze successful brand identities to inform your own creative process
- Develop a versatile logo design toolkit, including sketching, digital illustration, and vector-based software
- Understand the principles of scalability, adaptability, and timelessness in logo design
- Dive into the world of motion graphics and discover how animation can breathe life into your logo designs
- Experiment with various animation techniques, such as 2D and 3D animation, kinetic typography, and motion graphics
- Explore the role of animation in enhancing brand recognition, engagement, and storytelling
- Learn to seamlessly integrate your animated logos across different platforms and mediums
Learner Outcomes
- Branding Essentials: Understand the fundamentals of branding, including brand identity, target audience analysis, and brand positioning.
- Logo Design Principles: Learn logo design principles such as simplicity, memorability, versatility, and timelessness. Explore various design styles and techniques.
- Creative Process: Develop a structured creative process for logo design, including research, brainstorming, sketching, and digital rendering.
- Color Theory: Explore the psychology of color in branding and create color palettes that resonate with a brand's message and values.
- Typography: Choose and customize fonts that enhance a logo's impact and readability.
- Introduction to Animation: Understand the principles of motion graphics and animation, including keyframes, timing, and easing.
- Animating Logos: Learn techniques to animate logos, such as transitions, transformations, and effects.
- Sound Design: Explore the role of sound in logo animations and learn to incorporate audio elements effectively.
- Software Tools: Utilize industry-standard animation software to bring logos to life with motion and effects.
- Interactive Logos: Experiment with interactive elements that respond to user actions, making logos engaging for digital platforms.
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