LPL0021 - Start Your Own Arts and Crafts Business
Course Description
If you have an art or a craft and you dream about starting your own home-based or small business, this is the course for you! You will learn to start your own arts and crafts business from a professional artist. You will learn to create your own unique business identity, and discover what makes marketing in the arts and crafts business different from marketing in most other enterprises and find a sales approach the fits your personality.
You will learn how to find and get into the best craft shows, as well as design booths that really draw customers in. You will discover how to price your work effectively so you can set yourself up for success whether you are selling through craft shows, in galleries, online, or even in your own retail store.
Course Outline
Shirley George Frazier
Shirley George Frazier is an entrepreneur, best-selling author, and popular speaker at trade shows and small business events. Her business advice has been featured on CNBC, Food Network, and LiveWell Network; and her tips have been published in CNN Money, Entrepreneur, and Costco Connection. Shirley's passion for education inspires creative people to achieve their goals.
Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.
Learner Outcomes
- Learn to design a workspace for increased productivity and safety
- Learn what it takes to market your art or craft
- Create a strategy using tried-and-true marketing tools
- Learn how to get your craft products into the marketplace
- Discover what insiders know about the best show and what you need to get into them
- Learn ways to draw people into your booth and keep them there
- Discover how to find teaching opportunities to share your craft with others as well as help you out financially