LBS0086 - Effective Business Writing
9476759
Delivery Options
LEC-Lecture
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Course Description
In today's information-rich landscape, clarity is paramount. Enhance your career with clear communication and persuasive writing. This course equips you with strategies to structure ideas logically, convey diplomacy in correspondence, and craft compelling arguments. Learn to analyze your audience, organize content, and employ persuasive techniques for impactful communication.Course Outline
Lesson 1: Writing Effective Business Communication
- Write Strong Sentences
- Organize Your Content
- Analyze Your Audience
Lesson 2: Writing Email and Other Electronic Communication
- Write an Email
- Write Instant Messages and Text Messages
Lesson 3: Writing Common Business Documents
- Write an Internal Announcement
- Write a Routine Request
- Write a Response to Routine Requests
- Write a Complaint
- Write a Positive Response to Customer Complaints
- Write Bad-News Messages
Lesson 4: Writing a Business Letter
- Write a Business Letter
- Write a Thank-You Letter
Lesson 5: Writing Business Proposals
- Persuade Your Audience
- Write an Executive Summary
- Use Visuals
Learner Outcomes
- Identify techniques to write effective business communication.
- Write electronic communication that is clear, concise, and appropriate in a business context.
- Apply the writing principles you have studied to specific business situations and learn to address the needs of a particular audience.
- Use your writing and diplomatic skills to create formal business letters.
- Use basic persuasive strategies that will allow you to plan and deliver effective proposals.
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