LRN0162 - Effective Copywriting

Course Description

Strong writing skills are essential for success, whether crafting press releases, internal memos, or LinkedIn profiles. This course provides tools and techniques to enhance your copywriting abilities, helping you avoid common mistakes that can hinder your effectiveness and improve your overall communication in a professional setting.

Course Outline

• How to tell the difference between bad copy and good copy
• The art of the perfect sentence
• Developing your message
• Crafting your document roadmap
• Adapting your style to the audience and messag

• Clarity and brevity: Less is more
• Active vs. Passive Voice
• Cutting the clutter
• Using concrete examples and avoiding unwarranted superlatives

• Leaving yourself time for revisions
• Avoiding common grammar mistakes and punctuation pitfalls
• Subject, verb and object agreement
• Fact checking
• The benefits of having an in-house style guide

• Writing benefit-driven copy
• Setting the right tone
• Language to use and language to avoid
• Writing a great headline

About your instructor:

Kathryn Will is a professional writer, editor and content curator. She specializes in social media, content creation and inbound marketing as project coordinator for a national organization. She also spent five years working for Michigan’s largest news and information source, MLive.com, where she won a number of awards for her writing and reporting. She has a Bachelor’s of Science in Journalism.

Learner Outcomes

• Take away skills that enable you to write clear, compelling copy.
• Be able to communicate your goals, thoughts and objectives more effectively.
• Know how to make the best word choices.
• Have the ability to easily adapt your writing style to your target audience.
• Know how to spot and avoid common grammatical error

Notes