LRN0233 - Entrepreneurial Marketing

Delivery Options WEB-Online (Self Paced w/ No campus attendance)

Course Description

In today’s competitive market, effective marketing is crucial for success. This course offers budget-friendly, customer-driven strategies to attract and retain customers. Learn to build a strong brand, select the right tactics, and implement an effective marketing plan. Gain valuable tools to enhance your efforts and drive business growth.

Course Outline

Unit 1
The Customer as the Driver
•   Marketing Decisions Framework
•   Positioning Your Product or Service
•   Marketing Strategies and Goals

Unit 2
Communicating Value to Customers
•   Key Selling Messages
•   Creating Emotional Connections
•   Personal Selling
•   Networking: Your 30-Second Introduction

Unit 3
Creating a Strong Brand
•   Managing the Marketing Mix
•   Marketing on a Shoestring Budget
•   Your Marketing Calendar
•   Implementing Your Plan

Unit 4
Building Customer Relationships
•   Tools to Meet Your Strategic Goals
•   Online Opportunities and Social Media Checklist
•   Generating Buzz: Word-of-Mouth Marketing
•   Measuring Effectiveness

Enroll Now - Select a section to enroll in

LRN0233 - 002

Apr 06, 2026

Available

Entrepreneurial Marketing

Online: Self Paced

Apr 06, 2026 to May 01, 2026

Tuition non-credit

$195.00

Section Notes

For further information on this course, please contact dlanpher@harpercollege.edu.

LRN0233 - 003

Aug 03, 2026

Available

Entrepreneurial Marketing

Online: Self Paced

Aug 03, 2026 to Aug 28, 2026

Tuition non-credit

$195.00

Section Notes

For further information on this course, please contact dlanpher@harpercollege.edu.

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LRN0233 - Entrepreneurial Marketing

Course Description

Course Outline

Enroll Now - Select a section to enroll in

LRN0233 - 002

Section Notes

LRN0233 - 003

Section Notes

Make every day count. Discover your passions.
Advance your career. Play and learn.

Blog

Visit our CE blog for Stories and More

Course Description

Course Outline

Enroll Now - Select a section to enroll in

LRN0233 - 002

Section Notes

LRN0233 - 003

Section Notes

Make every day count. Discover your passions. Advance your career. Play and learn.

Blog

Visit our CE blog for Stories and More

Make every day count. Discover your passions.
Advance your career. Play and learn.