Course Description

You wrote your book, maybe already hit publish. What’s next? Successful authors create a professional persona. They promote themselves and their books. In this series of classes, learn how to create an author presence separate from your private life to make a professional persona and professional author presentation. Understand Branding, Marketing, and Advertising. In the ever-changing world of Self-Publishing, learn about the tools, organizations, and other resources to support you and your author presence. Learn where to network with other authors to continue to learn and grow in your craft.

Course Outline

  • Author name: Real name or Pen Name(s)

  • Author websites, newsletters, blogs

  • Branding

  • Marketing and Advertising

    • 100 characters to sell your book

  • Book Covers

  • Author Pages on Platforms

  • Social Media

  • Facebook groups, Newsletter swaps

  • Book launch basics

  • Author organizations

    • Local writing groups

    • ALLI

    • Romance Writers of America

    • Facebook groups

  • Conferences (in-person and on-line)

  • Publishing platforms

  • Avenues for sales, retailers

  • eBooks, Audiobooks, Paperbacks

  • GDPR – yes, you must be compliant

  • Self-editing tips, packages


Ages 16+


"Before meeting Roxanne, I didn’t have a clue on promotion and advertising of my books on Amazon Kindle. After only a few sessions under Roxanne’s tutorship beginning this past February, she has turned a floundering project into a hopeful literary endeavor that has quickly made me over $400 in revenue as of this date. Not only does Roxanne possess the technical know-how, she is a kind and patient teacher who can offer easy to understand guidance to even those of us who are computer illiterate." Thomas Dorsch

"This class was incredibly valuable to educate me on what is recommended beyond self-publishing a book. The critical steps needed to build an online presence and boost sales through advertising strategy were covered. Tips and techniques shared with class attendees will allow us to utilize this information to market our books after publishing. I appreciate the knowledge gained and know it will make the process go more smoothly." Carrie Stilwell

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