Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry.
Put it all together with a one year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts.
Moving Inquiries to Customers
The purpose and uniqueness of Integrated Marketing.
Some 25 marketing options. Choosing the best for you.
An Integrated Marketing Model
All paths (almost) lead to your website
Developing Inquiry Campaigns
Choosing your methods
Following up with inquiries
Hidden Engagement with ‘Contact Us’
Your Best 5 Digital Marketing Methods
The hot 5, and why they work
Picking your best 5 digital marketing methods
Why multiple channels can reach different audiences
Integrating Digital with Print
Following digital with print
Using print to engage your website
What goes in print; what goes online
The 3 most effective engagement techniques
Instructor: William Draves
After attending this course, you will:
- Have a more indepth understanding of integrated marketing’s most important concepts that are the foundation for improving integrated marketing results.
- Be able to apply integrated marketing concepts to the practical how-to practice of creating an integrated marketing approach and campaign, using both digital and print promotion techniques.
- Increase your confidence about your knowledge of the emerging area of integrated marketing in your own work.
- Know how to provide a more engaged ‘Contact Us’ page, select the best digital promotion methods for your industry and organization, and know the top 5 integrated marketing methods trending up.
- Possess the knowledge to apply the best integrated marketing practices to your own campaigns and efforts.
Applies Towards the Following Digital Badges
- Integrated Marketing Digital Badge : Integrated Marketing Digital Badge
Make every day count. Discover your passions. Advance your career. Play and learn.
I started a new job as a graphic and web designer and the digital badge I got was part of the reason they chose to hire me. I couldn't have done it without you!
David is a truly amazing teacher who makes learning the harmonica lots of fun. His enthusiasm is contagious and he has a heart of gold.
The Writing Salon was so much more than a writing class. The experience was energetic, enthusiastic and supportive. I highly recommend this class for anyone who wants to develop their skills as a writer!
As always, your Spanish classes are packed with new information about the language. You make it easy to learn Spanish and keep it very interesting. Thank you!
I have participated in many LLI classes over the past two years. Gary is a terrific discussion facilitator and brings excellent background knowledge to our classes. I'm learning so much about Foreign Policy.
Just want to let you know how much I enjoyed your class. Hope you will have more classes since I am a novice in the wine area and am anxious to learn.