Course Description

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry.  

Put it all together with a one year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts.


Course Outline

Unit 1

Moving Inquiries to Customers

The purpose and uniqueness of Integrated Marketing.

Some 25 marketing options. Choosing the best for you.

An Integrated Marketing Model

All paths (almost) lead to your website

Unit 2

Developing Inquiry Campaigns

Choosing your methods

Generating inquiries

Following up with inquiries

Hidden Engagement with ‘Contact Us’

Unit 3

Your Best 5 Digital Marketing Methods

The hot 5, and why they work

Picking your best 5 digital marketing methods

Trending Up

Why multiple channels can reach different audiences

Unit 4

Integrating Digital with Print

Following digital with print

Using print to engage your website

What goes in print; what goes online

The 3 most effective engagement techniques

Instructor: William Draves

Learner Outcomes

After attending this course, you will:

- Have a more indepth understanding of integrated marketing’s most important concepts that are the foundation for improving integrated marketing results.

- Be able to apply integrated marketing concepts to the practical how-to practice of creating an integrated marketing approach and campaign, using both digital and       print promotion techniques.

- Increase your confidence about your knowledge of the emerging area of integrated marketing in your own work.

- Know how to provide a more engaged ‘Contact Us’ page, select the best digital promotion methods for your industry and organization, and know the top 5 integrated marketing methods trending up.

- Possess the knowledge to apply the best integrated marketing practices to your own campaigns and efforts.

Applies Towards the Following Digital Badges

Enroll Now - Select a section to enroll in
Section Title
Integrated Marketing Best Practices
Online: Self Paced
Nov 07, 2022 to Dec 02, 2022
Contact Hours
Course Fee(s)
Tuition non-credit $195.00
Section Notes
For further information on this course, please contact Darby Lanpher at dlanpher@harpercollege.edu.
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