Course Description

Acquire the techniques to produce print promotions, starting with catalogs, brochures and flyers. Then learn the powerful words, phrases and how to write a direct mail letter. You can use these effective techniques in writing your emails as well. Finally, catch on with the hot new trend in post card marketing, including positioning and choosing images that send a visual as well as written message.

Come away knowing how to plan, write and create successful print promotions.

Course Outline

Unit 1 - Why Print

  • Multichannel delivery systems
  • The emotion of print
  • How print sells
  • Trends in print marketing

Unit 2 - Catalogs

  • Designing covers to Attract
  • Writing Product Descriptions
  • Creating action oriented purchase info
  • Tips on designing flyers

Unit 3 - Direct Mail Letters

  • The power of the letter
  • Instilling fear and greed
  • Making the pitch
  • How a P.S. is so effective

Unit 4 - Post Card Marketing

  • Determining size and postal costs
  • Targeting post cards to mini-audiences
  • Creating the visual image
  • Three Steps to Making the Message Work

Instructor: William Draves


Learner Outcomes

After attending this course, you will:

- Have a more indepth understanding of advanced print strategies that are the foundation for improving marketing results.

- Be able to apply the best techniques to the practical how-to practice of creating catalogs, writing direct mail letters, and designing post card promotions.

- Increase your knowledge about the effectiveness of print marketing.

- Know how to provide the rationale and customer behavior reasons behind successful print promotion strategies and why they work so well.

- Possess the knowledge to apply the best practices to writing print promotions and efforts.

Applies Towards the Following Digital Badges

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Section Title
Successful Print Marketing
Online: Self Paced
Oct 03, 2022 to Oct 28, 2022
Contact Hours
Course Fee(s)
Tuition non-credit $195.00
Section Notes
For further information on this course, please contact Darby Lanpher at dlanpher@harpercollege.edu.
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