Take your knowledge of marketing to a new level. These concepts are what the best marketers use for designing marketing strategies that improve performance and return. Gaining these advanced marketing concepts will enable you to develop more effective marketing campaigns and results.
Forget the fads, dump the buzz words. Come away with an advanced level of proven marketing knowledge you will start using on Monday morning, and every week thereafter. Acquire expertise in R,F & M Analysis. Understand the 80/20 Principle and the impact of price on sales.
Instructor: William Draves
William A. Draves teaches marketing and practices marketing on a daily basis for an organization marketing services, programs and products throughout North America.
He has more than 40 years experience in marketing, including traditional print marketing and online marketing. As the field of integrated marketing has emerged, he researched and studied some 25 different marketing delivery methods in putting together an Integrated Marketing Model. He has edited “The Marketing Manual” and its six editions, starting in 1984. He has studied under some of the great marketers in the last several decades, including Philip Kotler, Anver Suleiman, Rene Gnam, and Paul Franklin.
He currently designs and executes digital, print and integrated marketing campaigns that include catalogs, flyers, post cards, email, website design, and video.
He has taught marketing to audiences around the world, including Russia and Australia, as well as in online classes. His current marketing interests include developing demographic market segments trending up, writing email copy, and designing post cards that sell.
Applies Towards the Following Digital Badges
- Integrated Marketing Digital Badge : Integrated Marketing Digital Badge