Course Description

Create a social media marketing and promotional plan. Learn to bring your product to the online market strategically and effectively. Identify a call to action and develop content that will attract your ideal audience. Present and market your in-person and online events on social platforms with a tactical promotion plan to reach your audience. Focus will also be applied in social media analytics and how to use this data when marketing on social platforms. Pre-requisites: This is not a course for beginners and covers advanced concepts in Social Media Marketing Strategies. Social Media Channels Set-Up (Facebook, Instagram,); Basic Computer Experience and Knowledge of Social Platforms. Upon successful completion, students will receive a Social Media Marketing Strategist Digital Badge.

Course Outline

  • Identify Business Goals
  • Audience Profiles
  • Social Media Platforms
  • Product Marketing
  • CTA - Call to Action
  • Instagram Marketing and Strategies
  • Instagram Stories and Influencers
  • Building an Email List
  • Facebook Marketing
  • Lead Generation with Facebook
  • Monetize Facebook Marketing
  • Livestreams
  • Content to Attract Ideal Audience
  • Create Content for Specific Social Media Platforms with one Tool
  • Social Media Analytics
  • Scheduling Posts on Instagram and Facebook
  • Event Marketing

Learner Outcomes

  1. Define Business Goals
  2. Understand Target Audience
  3. Develop a Promotional Plan
  4. Understand Social Media Platforms
  5. Understand Product Marketing
  6. Develop a Call to Action
  7. Implement Marketing Strategy on Social Platforms
  8. Build Content and Email Lists
  9. Understand Lead Generation
  10. Deliver Livestreams Effectively
Enroll Now - Select a section to enroll in
Section Title
Social Media Marketing Strategist
Online-Live Meetings
9:00AM to 10:30AM
Feb 09, 2022 to Mar 16, 2022
Schedule and Location
Contact Hours
Course Fee(s)
Tuition and Fees non-credit $600.00
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