LRN0122 - INTRODUCTION TO INBOUND MARKETING
Course Description
Marketers use inbound marketing to attract visitors to their website pages through search engines, the blogosphere, and social media. The average person today is inundated with more than 2000 outbound marketing interruptions per day, and we’re all figuring out how to block them. Caller ID, spam filters, streaming video, and satellite radio are all things we use today so that we can avoid being exposed to ads. In this course, you will discover how to attract customers to your site, the types of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales.
Login information will be sent to your email address three days prior to the start of class.
Your instructor is a director of marketing for an international association and writes and speaks on the topic.
Course Outline
Unit 1What inbound marketing is and does
Learner Outcomes
At the end of this you will:-
Know how to utilize Inbound marketing as a tool to attract leads.
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Possess the skills to develop relationships with your leads and turn them into customers.
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Have the ability to create good website and blog content including calls to action that create strong customer conversions.
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Take away the knowledge of how to use social media, SEO, and content to sell your product or service.
Notes
Course Objectives- To provide a thorough understanding of Inbound marketing.
- To address the challenges and opportunities in building and executing an Inbound marketing plan.
- To explain the best techniques of using social media, websites, email, and search engine optimization to further your Inbound marketing efforts.
- To provide the skills to make sure your potential customers find you in the digital world.