This course helps experienced and new sales people to leverage powerful social media solutions to save time and money throughout the sales cycle. Learn to sell 24 hours-a-day—even while you sleep. Create more opportunities and close more sales in less time. Develop stronger customer relationships leading to greater cross-selling opportunities. Earn more referrals with no fear of rejection. Supercharge your selling with social media best practices.
Login information will be sent to your email three days prior to the start of class.
About your Instructor:
Geoff Evans is the founder of SocialMediaCoach.ca and TheAnimatedAdvisor.com where he helps businesses tell their stories in creative and compelling ways through social media, websites, and animated video.
Geoff is an international speaker, Professor in Corporate Communications and Public Relations, and a veteran of the financial services industry where he spent fourteen years as a sales professional, sales trainer, and business coach.
Unit 1: Social Media in the Sales Process
- An introduction to the 3Cs of social media selling model: Connect,
Convert, and Continue.
- An overview of relevant social media tools and their user
- Choosing the best social media platforms to achieve your unique
Unit 2: Strategic Referrals
- Building a powerful professional network online.
- Leveraging hidden features of LinkedIn to get introduced to new
- Generating referrals strategically through social media.
Unit 3: Closing the Deal
- Discovering a prospect's preferred communication style before you
- Uncovering buying motivations and hot buttons.
- Shortening the sales cycle by building trust online.
Unit 4: Selling While You Sleep
- Monitoring existing customers online to identify new sales
- Staying front-of-mind with customers and prospects.
- Establishing automated systems to generate new leads.
Learner OutcomesUpon successful completion of the course you will:
- Learn to sell 24 hours a day - even while you sleep.
- Earn more referrals with no fear of rejection.
- Create more sales opportunities.
- Close more sales in less time.
- Develop stronger relationships for greater cross-selling opportunities.
- Provide an understanding of how to leverage social media beyond marketing.
- Explore the powerful intelligence gathering opportunities of social networking.
- Introduce hidden features of social media tools that make sales success easier.
- Explain simple systems to attract new customers to your business.
- Demystify technology tools to increase your comfort and confidence.
Applies Towards the Following Digital Badges
- Sales Digital Badge - Online : Digital Badge in Sales