Course Description

Develop a two way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers and clients and keep them interested in your organization. You will find out the advantages and disadvantages of each, and learn what is right for your particular organization.

Course Outline

Unit 1.
Social media as two-way communication
The customer-business relationship
The power of viral marketing
Building customer loyalty with social media
Using social media to brand your organization

Unit 2.
Creating, marketing and communicating using Blogs
How blogs got started
Writing blogs for work and business
Marketing and promoting your blog
Business strategies for blogs

Unit 3.
How to use Twitter
Uniqueness of Twitter
Creating tweets and messages
Doing research and information gathering with Twitter
Integrating Twitter with other publicity

Unit 4.
LinkedIn: a social media for professionals
Why businesses and professionals use LinkedIn
How LinkedIn distinguishes itself among social networks
Getting connected with LinkedIn
Case studies and examples of business and professional uses

About Your Instructor:

Nicole Siscaretti Doyle is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. She has spoken at New Media Expo and teaches several popular online classes including Facebook for Business, Marketing with Images, and iPhone Photography. 

Learner Outcomes

Upon successful completion of this course you will:
  • Be able to identify and use the social media sites best suited to your business needs
  • Set up social media groups for communication with clients and customers
  • Use social media as a means to build customer loyalty and achieve a variety of business goals
  • Use social media to “put a face” on your organization and brand
  • Be able to create a profile that best serves the goals of your organization and maximizes communication


Course Objectives
  • To provide information on why customer-business communication is more critical than ever and how to improve it
  • To clarify the growing importance of interactive sites
  • To provide information on why relationships are becoming more important than ever in business
  • To provide information on how to use social networking to achieve key marketing goals
  • To provide information on the power of viral marketing and how to use it
  • To get hands-on experience exploring a variety of social media sites


"I learned how much I wasn’t using LinkedIn after reading the materials and watching the presentation/videos! This section of the course was worth 10x what was paid for the class!" - Stephanie Long

Applies Towards the Following Digital Badges

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Section Title
Marketing Using Social Media
Online-Self Paced
Mar 06, 2023 to Mar 31, 2023
Contact Hours
Course Fee(s)
Tuition non-credit $195.00
Section Notes

For further information on this course, please contact Darby Lanpher at dlanpher@harpercollege.edu.

Technical Requirements: Access to Flash needed for audio and slide presentations.


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