LRN0054 - Marketing Using Social Media
Course Description
The benefits of social media make it an essential part of a business plan. Social Media Marketing has become more than running digital advertising campaigns; it allows your business to build a following of loyal customers through authentic posts and interactions creating excitement for your business as it grows. Each platform gives your business the tools to successfully build your brand, connect with your customers, and track analytics. This course will focus on Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor.
Course Outline
Unit 1
Which Platform Is Right For You
- Identify which social media platforms work best for your business
- Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor
- What content works best on each platform
- How platforms complement each other
- How social media directs customers to your website
Unit 2
Creating Your Social Media Presence
- Identify a personality to represent your company
- Creating your brand
- Authenticity behind the scenes
- Collboaration over competition
Unit 3
Connecting With Your Customers
- Human first approach
- How posts and stories create connections
- Creating a space for your people and connections
- The trouble with engagement
Unit 4
Targeting Advertising
- Social media advertisments
- Increase direct traffic to your website
- Email list
- Affiliate links
Learner Outcomes
Upon successful completion of this course you will:
- Identify which social media platforms benefit them most
- Create a social media presence
- Develop a content strategy plan to connect and interact with customers
- Build effective social media targeted advertising campaigns
- Track social media return on investment
Notes
Course objectives
- Learn to identify social media platforms and their benefits
- Acquire the ability to balance an authentic and professional online presence
- Learn to engage with customers to build relationships
- Acquire the ability to build an advertising campaign
- Learn to track social media return on investment