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Course Description

Search Engine Optimization (SEO) can increase your small business's online visibility to create active, engaged online communities. In this exclusive course you will discover strategies for boosting organic traffic, fostering meaningful user interactions, and ensuring that your community continues to grow and thrive. Perfect for business owners, marketers, and digital strategists, you will learn about sustainable SEO practices that align with community-building efforts for lasting online visibility and engagement.  


About Your Instructor

As founder of JRS Marketing Communications, Joe Skibbie has been helping businesses “Be Seen” and “Be Heard” for over 20 years. A traditionalist who cut his teeth in the Financial Services Industry, Joe understands the rapidly shifting Communications environment and brings his experience as a Small Business Advocate and Entrepreneur to his clients. Joe has a grounding in traditional communications practice and shares how integrating digital marketing strategies can expand a campaign’s reach. Joe’s passion is helping his clients grow. Joe is anxious to help clients “Be Seen” and “Be Heard”.

A member of the NWI Food Council and South Shore Arts Board, Joe also serves on the Board of the Crown Point Rotary Club. Joe is an active community member and participates as a member of the Arlington Heights, Valparaiso, and Crossroads Chambers of Commerce. An avid gardener, when Joe is not helping to grow businesses through marketing, he keeps busy planting, watering, and weeding.


Scholarship Opportunity

This workshop is part of a scholarship program through the Strengthening Workforce Skills program, funded by the Illinois Community College Board (ICCB)'s Noncredit Strategies at Work grant.

Apply here to find out if you are eligible for a scholarship. Funding is limited.


Related Courses: 

Applies Towards the Following Digital Badges

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Enroll Now - Select a section to enroll in

Section Title
SEO: Building Online Communities for Growth
Type
Online: With Live Meetings
Days
T, Th
Time
1:00PM to 3:00PM
Dates
Jul 28, 2026 to Jul 30, 2026
Schedule and Location
Contact Hours
4.0
Course Fee(s)
Tuition non-credit $199.00
Instructors
  • Joseph Skibbie
Reading List / Textbook

Section Notes

Section Title
SEO: Building Online Communities for Growth
Type
Online: With Live Meetings
Days
T, Th
Time
11:00AM to 1:00PM
Dates
Oct 20, 2026 to Oct 22, 2026
Schedule and Location
Contact Hours
4.0
Course Fee(s)
Tuition & Fees non-credit $199.00
Instructors
  • Joseph Skibbie
Reading List / Textbook

Section Notes

Section Title
SEO: Building Online Communities for Growth
Type
Online: With Live Meetings
Days
T, Th
Time
11:00AM to 1:00PM
Dates
Oct 20, 2026 to Oct 22, 2026
Schedule and Location
Contact Hours
4.0
Course Fee(s)
Tuition & Fees non-credit $199.00
Instructors
  • Joseph Skibbie
Reading List / Textbook

Section Notes

Thank you for your interest.